The Meeting Moonshot

A moonshot to radically improve meetings.

Nov 4, 2019

ust a couple of weeks ago, Logitech, Stanford Graduate School of Business and the Liminal Collective team hosted a meeting “moonshot” - an unprecedented gathering of experts from diverse backgrounds with the objective of radically improving meetings. Here's an early glimpse of their experience.

This was a moonshot: an attempt to solve an ambitious, complex problem with no obvious solution destined to benefit individuals, teams and organizations around the world. It was cast in the mould of John F. Kennedy’s famous speech of 1961 that launched the space exploration program and got humankind to the moon. And it took place in the shadow of a more recent moonshot - that of Eliud Kipchoge’s sub two-hour marathon.

The Meeting Moonshot may have had a more humble theme, but was no less ambitious - it aimed to improve the daily experience of the millions of people who gather to collaborate and be productive, yet who often discover more pernicious outcomes. As we all know, meetings can be soul-sapping, time-wasting, unfocused interruptions to our day. Scott Wharton, vice president and general manager of Logitech Video Collaboration, and one of the architects of the Meeting Moonshot, captured it: “If we could make the one-hour meeting a little bit better, or even a lot better, it could be perhaps the most impactful thing to improve human society.”

Scott, Matt Abrahams of Stanford Graduate School of Business and the Liminal Collective team will be back soon with conclusions from the meeting participants. In the meantime, you can find more information, and watch testimonials from some of the meeting participants at

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